Information Analysis · University of Michigan

Data Analysis
& Creative Design

I turn raw data into insight and raw ideas into experiences — bridging analytical rigor with visual storytelling.

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Marielle Johnson
About

Building at the intersection of data & design

I'm a student at the University of Michigan studying Information Analysis, with a focus on data-driven storytelling and human-centered design. My work spans Python data pipelines, statistical modeling, API integrations, and CMF (Color, Material, Finish) design.

I've worked across customer-facing roles at Apple and State Farm, led teams as a Project Manager at 100K Ideas, and collaborated on research projects that bridge technical analysis with real-world impact.

Python SQL Pandas Tableau SQLite Matplotlib Seaborn XGBoost GitHub CMF Design Pensole Color Theory
2
Data Projects on GitHub
10K
Records Analyzed
3+
APIs Integrated
MI
Ann Arbor, Michigan
Data Projects
Spotify YouTube
Python SQLite Data Viz

Spotify × YouTube Music Analysis

Cross-platform analysis comparing artist popularity between Spotify and YouTube. Built a SQLite database from two APIs, calculated engagement metrics including views-per-listener ratio and average views per video, and created visualizations for the top 25 artists. Conducted at University of Michigan for SI 206.

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Stress Level vs Sleep Hours — 10,000 Records
Python Statistics XGBoost SHAP

Global Coffee & Health Analysis

Statistical analysis of 10,000 records across 20 countries exploring whether coffee consumption impacts stress, sleep, and BMI. Applied chi-squared testing, OLS regression, and XGBoost classification with SHAP feature importance. Key finding: sleep hours, not coffee, was the strongest stress predictor. SI 385 at University of Michigan.

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Design Work

CMF and product marketing work developed through Pensole Lewis College of Business & Design in partnership with Nike, and brand strategy projects at the University of Michigan.

Color Blocks — Nike Huarache
Pensole × PLC Detroit × Nike · 10 colorway explorations
Nike Huarache Colorway 14
Colorway 14
Nike Huarache Colorway 15
Colorway 15
Nike Huarache Colorway 16
Colorway 16
Nike Huarache Colorway 17
Colorway 17
Nike Huarache Colorway 18
Colorway 18
Nike Huarache Colorway 19
Colorway 19
Nike Huarache Colorway 20
Colorway 20
Nike Huarache Colorway 21
Colorway 21
Nike Huarache Colorway 22
Colorway 22
Nike Huarache Colorway 23
Colorway 23
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Color Stories — Art in Nature
Merrell × Post-Modern · University of Michigan BSI Senior Project
Art in Nature Moodboard 1
Nature & Texture
Art in Nature Moodboard 2
Summer Apollo — Midwest Black Summer
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Food for the Sole — Full Presentation
Converse × PLC Detroit × Nike · Color & Materials Team 5 · 14 Slides
Food for the Sole Slide 1
Food for the Sole — Title
Food for the Sole Slide 2
Marielle Johnson — Color & Materials
Food for the Sole Slide 3
Color Palette
Food for the Sole Slide 4
Consumer — Moodboard
Food for the Sole Slide 5
Inspiration — Culture & Craft
Food for the Sole Slide 6
Converse A/W 26' — Textile & Synthetic
Food for the Sole Slide 7
Color Story — Core
Food for the Sole Slide 8
Color Story — Pond Life
Food for the Sole Slide 9
Color Story — Seasonal
Food for the Sole Slide 10
Color Block — Shoe Design
Food for the Sole Slide 11
Final Render
Food for the Sole Slide 12
Merch
Food for the Sole Slide 13
Shoe Packaging
Food for the Sole Slide 14
Apparel Packaging
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Contact

Let's work together

Open to internships, collaborations, and creative projects at the intersection of data and design.

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